I design multi-sided platforms and complex workflows for startups and high-growth products. I untangle complexity so users can navigate with confidence, products can scale, and businesses can grow.
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mariama.abellera@gmail.com
Redesigned a high-friction identity verification flow within rigid third-party Stripe constraints, turning a mandatory compliance hurdle into a trust-building experience
Growth Design
Onboarding
Product Strategy
Subscription Platforms
B2B2C
80%
verification completion
2
rounds of testing
Re-architected a generic backoffice template into a scalable, standardized system that reduces operational context-switching and eliminates manual data investigation for admins
Internal Tools
Information Architecture
Systems Design
B2B SaaS
↓ 30%
time-to-resolution
↓ 30%
avg onboarding time
4
standardized workflows
Designed a scalable category page template to unlock 19M+ products
Designed a 0-1 category page system for North America's largest MRO distributor built to scale across 19 diverse product families where none existed before
0→1
Systems Thinking
Responsive Web Design
B2B E-Commerce
300k+
users
19M+
product inventory
19
product families
Simplifying budget creation for first time users
Transformed a cluttered, manual personal finance tracker with smart defaults and guided steps that matched how users actually think about money
Data Visualization
Mobile App
User Research
Fintech
3
workflows
From 100+ design inconsistencies to a single source of truth for a B2B e-commerce platform
Rebuilt a fragmented legacy design system with 100+ design inconsistencies into a shared design-to-dev component library, establishing a single source of truth
Design Systems
Component Library
Responsive Web
B2B
100+
design inconsistencies
80+
components standardized