I design multi-sided platforms and complex workflows for startups and high-growth products. I untangle complexity so users can navigate with confidence, products can scale, and businesses can grow.
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mariama.abellera@gmail.com
Redesigned a high-friction identity verification flow within rigid third-party Stripe constraints, turning a mandatory compliance hurdle into a trust-building experience
Growth Design
Onboarding
Product Strategy
Subscription Platforms
B2B2C
80%
verification completion
2
rounds of testing
Re-architected a generic backoffice template into a scalable, standardized systems that reduces operational context-switching and eliminates manual data investigation for admins
Internal Tools
Information Architecture
Systems Design
B2B SaaS
↓ 30%
time-to-resolution
↓ 30%
avg onboarding time
4
standardized workflows
Designing a scalable category page template to unlock 19M+ products
Transformed a static navigation into a live, responsive category page system for North American's largest MRO distributor to scale across 19 diverse product families
0→1
Systems Thinking
Responsive Web Design
B2B E-Commerce
300k+
users
19M+
product inventory
19
product families
Transformed a cluttered, manual personal finance tracker into an intuitive experience by introducing smart defaults, condensed steps and color-coded data visualization
Data Visualization
Mobile App
User Research
Fintech
3
workflows
30%
reduction in repetitive data-entry tasks