I design complex workflows and internal tools for startups and high-growth products.
From creator platforms to internal tools, I untangle complexity so users can navigate with confidence, products can scale, and businesses can grow.
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mariama.abellera@gmail.com
Onboarding
Creator Verification
Product Strategy
Subscription Platform
B2B2C
Redesigned a high-friction identity verification flow within rigid third-party Stripe constraints, turning a mandatory compliance requirement into a trust-building experience
80%
verification completion
2
rounds of testing
Internal Tools
Role-Based Access Control
Workflow Design
Audit & Compliance
Escalation Systems
B2B SaaS
Re-architected a backoffice template into a scalable, standardized system that reduces operational context-switching and eliminates manual data investigation for admins
↓ 30%
time-to-resolution
3
user roles
4
standardized workflows
0→1
Systems Thinking
Responsive Web Design
B2B E-Commerce
Built a 0-1 category page system to unlock 19M+ products
Designing the first category page system for North America's largest MRO distributor built to scale across 19 product families
300k+
users
19M+
product inventory
19
product families
Data Visualization
Mobile App
User Research
Fintech
Simplifying budget creation for first time users
Transformed a cluttered, manual personal finance tracker with smart defaults and guided steps that matched how users actually think about money
3
core workflows