I design for complexity
by aligning how systems work with how people actually think

Designing for multi-sided systems to simplify complex workflows

With a background in psychology, I design digital products that align with how people actually think using behavioral insights to inform design decisions.

Alt Text

Designing an identity verification flow that resulted in 80% completion

Alt Text

Designing an identity verification flow that resulted in 80% completion

Alt Text

Designing an identity verification flow that resulted in 80% completion

End-to-end Design

Interaction Design

B2C

Alt Text

Defining consistent and predictable review workflows to decrease admin time-to-resolution by 30%

Internal Tools

Information Architecture

Systems Thinking

B2B SaaS

Alt Text

Optimizing the search experience for 300k+ users with scalable category page templates

Alt Text

Optimizing the search experience for 300k+ users with scalable category page templates

Systems Design

B2B E-Commerce

Responsive Web

Alt Text

Streamlining review workflows for admins to decrease time-to-resolution by 30%

Alt Text

Streamlining review workflows for admins to decrease time-to-resolution by 30%

Internal Tools

Information Architecture

Systems Thinking

B2B SaaS

Alt Text

Simplifying complex budgeting into clear insights across 3 core workflows

Alt Text

Simplifying complex budgeting into clear insights across 3 core workflows

Alt Text

Simplifying complex budgeting into clear insights across 3 core workflows

End-to-end Design

UX Research

Mobile App

FinTech

Alt Text

Designed a category page template to scale across 19 product families streamlining navigation for 300k+ users

Systems Design

B2B E-Commerce

Responsive Web