I design complex workflows and internal tools for startups and high-growth products.
From creator platforms to internal tools, I untangle complexity so users can navigate with confidence, products can scale, and businesses can grow.
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mariama.abellera@gmail.com
Onboarding
Creator Verification
Product Strategy
Subscription Platform
B2B2C
Redesigned a high-friction identity verification flow within rigid third-party Stripe constraints, turning a mandatory compliance requirement into a trust-building experience
80%
verification completion
2
rounds of testing
Internal Tools
Role-Based Access Control
Workflow Design
Audit & Compliance
Escalation Systems
B2B SaaS
Re-architected a backoffice template into a scalable, standardized system that reduces operational context-switching and eliminates manual data investigation for admins
↓ 30%
time-to-resolution
3
user roles
4
standardized workflows
0→1
Systems Thinking
Responsive Web Design
B2B E-Commerce
Built a 0-1 category page system to unlock 19M+ products
Designing the first category page system for North America's largest MRO distributor built to scale across 19 product families
300k+
users
19M+
product inventory
19
product families
"She is incredibly down-to-earth, collaborative and thoughtful in her approach. One of her greatest strengths is her ability to ask the right questions, taking the time to understand both user needs and business goals before jumping to solutions."
Ashley V
Product Designer @ Liberty Mutual
"She was comfortable bringing ideas forward early, inviting dicussions, and iterating quickly based on new information. That oppenness made it easy to work through challenges together and helped keep projects moving even when requirements or constraints were still evolving."
Chrissy N
Senior Product Designer @ Slide UX