Building a trust-centered verification experience with a 90% completion rate

Role

Product Designer

Timeline

2025

Team

1 Product Manager, 4 Developers

Fanspark is a subscription platform where athletes and sports creators to deliver exclusive content to their fans. When Fanspark pivoted its creator verification approach from social authentication to identity verification, I saw it as more than a technical change. It introduced trust and friction risks that needed an intentional design response.

Fanspark is a subscription platform where athletes and sports creators to deliver exclusive content to their fans. When Fanspark pivoted its creator verification approach from social authentication to identity verification, I saw it as more than a technical change. It introduced trust and friction risks that needed an intentional design response.

Fanspark is a subscription platform where athletes and sports creators to deliver exclusive content to their fans. When Fanspark pivoted its creator verification approach from social authentication to identity verification, I saw it as more than a technical change. It introduced trust and friction risks that needed an intentional design response.

I led strategy and design, working with a team of product designers, product managers and developers to mitigate trust and friction risks while also meeting technical and compliance requirements. Rather than removing friction, the goal was to stage it intentionally to support user trust and completion.

The redesigned experience saw a 90% verification rate post-launch.

The redesigned experience saw a 90% verification rate post-launch.

The redesigned experience saw a 90% verification rate post-launch.

Most of my work is protected under an NDA. Reach out if you want to learn more